100% Pure, Makeup, Organic, Review

PRODUCT REVIEW: 100% Pure Cocoa Butter Matte Lipstick

I love lipsticks, I’m obsessed with them. I love colors on my lips especially the pinkish and purplish hues. When our lipstick looks great, we feel great! It’s the ultimate confidence boost.

100% Pure has released their new matte line, the Cocoa Butter Semi-matte lipsticks in last year’s October in 11 beautiful shades. I was super curious about these products so for the first time I bought two shades of the new line in December in Currant and in Prickly Pear. Needless to mention that all lipstick are natural, vegan and cruelty free, fruit pigmented and they don’t contain any chemicals. These properties are not only true for these lipsticks but for all of their products tho’.

Please always buy natural organic lipsticks because we literally eat them during the day. 🙂

Please make sure to scroll down for more information!

100% Pure cocoa butter semi-matte lipsticks

PRODUCT REVIEW: 100% Pure Cocoa Butter Semi-Matte Lipstick

Shop here

This post contains affiliate links. Every link will open in a new tab. If any of the links do not seem to work please disable the blocking of cookies. Most of the time, you can do this in your browser or anti-viral software. By clicking on affiliate links I earn a small commission so I really really appreciate your support and help guys if you purchase through my links. ♥ 🙂 Thank you!

In a nutshell

  • Brand: 100% Pure
  • Name: 100% Pure Cocoa Butter Semi-Matte Lipstick
  • Category: Cruelty-free, Vegan
  • Price: $29
  • Weight: 4.5g / 0.15 oz
  • Where to buy?: US, CA, EU, UK

100% Pure cocoa butter semi-matte lipstick review

{1. 100% Pure cocoa butter semi-matte lipstick in currant, 2.100% Pure cocoa butter semi-matte lipstick in prickly pear}

The promise

Semi-matte, opaque & long-wearing lipstick. 100% PURE’s innovative formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color.

Shop here


  • Formulated with 100% natural ingredients. No artificial colors, dyes, chemicals or toxins
  • Super pigmented
  • It is nourishing your lips for long lasting color
  • Cocoa butter heals chapped lips and some studies have found can help diminish signs of aging
  • Vitamin E benefits skin by strengthening the capillary walls and improving moisture and elasticity, acting as a natural anti-aging nutrient within your body
  • Bold colors, it defines your lips
  • Not tested on animals
  • It is comfortable to wear


  • Dries matte
  • Long-wearing
  • No-shine, all matte finish.
  • Pigment rich with intense color pay-off.
  • Easy to apply
  • Smooth
  • Creamy
  • Travel friendly
  • Moisturizing
  • Scented (non syntethic)
  • Buildable
  • Bleandable
  • Non-sticky

100% Pure cocoa butter matte lipstick


Their ingredients are really pure and all from natural organic sources. They used cocoa butter, shea butter and vitamin E to provide rich color, and they also have mixed some fruit pigments to create these beautiful shades.

Theobroma Cacao (Organic Cocoa) Seed Butter, Butyrospermum Parkii (Shea Butter), Extracts of Prunus Cerasus (Cherry) Fruit, Prunus Domestica (Plum) Fruit, Vitis Vinifera (Cabernet Grape) Fruit, Rubus Idaeus (Raspberry) Fruit, Vaccinium Angustifolium (Blueberry) Fruit, Rubus Fruticosus (Blackberry) Fruit, Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem, Punica Granatum (Pomegranate), Cacao (Chocolate), Rosa Centifolia (Rose Petals) Flower, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem, Oryza Sativa (Rice Starch), Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Silica, Rosmarinus Officinalis (Rosemary) Leaf Extract

Application & Wear

I was pretty impressed by these products because both lipsticks are truly matte and long-lasting. The texture is very lightweight and it glides on smoothly. It also dries quickly and stays in place throughout the day, even after eating and drinking. Since these lippies are super pigmented, it allows me to use less product and it is totally buildable.

The application is very easy, it isn’t messy and it is very comfortable on my lips. It has a fruity scent that I love, but it is not flavored. I think it is really hard to find a great natural brand with such an awesome makeup line so I am totally impressed by 100% Pure, I really love their products. In addition, matte lipsticks defines my lips well and it is available in every nuance of your favorite color and high-fashion texture.

The bad

When it’s hot outside the product’s texture can become a bit creamier and it makes a bit harder to apply on the lips. When it comes to this, try to build it on your lips beautifully. If you have really dry lips I don’t recommend you to buy this product because it could look weird on it. If you like matte lips but you have dry lips please make sure to prepare your lips before wearing it so exfoliate and moisturize your lips.

After my lips absorbed the butters and oils in the product it can be a little drying but not that much as the conventional matte lipsticks, so I think it is fairly okay for a matte lipstick. The color stays on for 6-7 hours.


It is available in 11 beautiful feminine colors: Sandstone, Pink Canyon, Prickly Pear, Cactus Bloom, Marrakesh, Tempest, Sonora, Currant, Blood Orange, Hyacinthus, Aubergine. I love the fact that they have a wide range of amazing shades that compliment every skin tone. Check out the video below for product swatches!

Shop here

That’s all beauties, I hope you liked this review. 🙂 Please don’t forget to scroll up and vote, I’m really curious about how much would you rate the matte lipsticks out of 5. Thank you! ♥ and also, please rate this post below and subscribe. I appreciate it! ♥

Sharing is caring

Please share this review with others! Thank you so much.
TAG ME with #trulynaturalbeauty. Love you all~ stay healthy! ♥

100% Pure cocoa butter semi-matte lipstick review

♥ Thanks for sharing and for being here! Kisses and hugs~ ♥

Sign up now!

Wanna read more? I’d like to invite you to my e-mail list community for free! By signing up you will get notifications about the newest posts on the blog, beauty tips, the newest discounts and sales at organic and cruelty-free brands. I’m also working on a free e-book and when I release it, my subscribers will be the first who will get it. Just click on the sign up button.

Leave a Reply

Be the First to Comment!

Notify of